An employer brand thought leader and pioneer in the Australian market, with over 15 years’ experience dedicated to building multi-award winning employer brands in the APAC region. Successfully translating marketing and communications concepts to the world of HR to help better attract, recruit and retain talent, Brie is passionate about creating greater awareness and understanding of the value employer branding can bring to organisations.
An authentic, outgoing, high performing and self-motivated individual, she has a passion that’s infectious and can inspire teams, peers and leaders into action. Innovative, optimistic and creative, balanced with the right level of practical pragmatism, she is skilled and experienced in all facets from strategy design through to execution.
Click here to connect with Brie on LinkedIn.
KEY SKILLS AND COMPETENCIES
EMPLOYMENT BRAND STRATEGY & MANAGEMENT – development and implementation of brand strategy; research design and delivery; data analysis; global and segmented Employee Value Proposition (EVP); brand marketing; brand identity development; audience segmentation, profiling and persona development; employee and candidate experience; measurement strategy; vendor/ technology assessment, selection and implementation
MARKETING & CAMPAIGNS – development of marketing and creative briefs; marketing plan development; media planning; media buying; managing creative/ media agencies; creative and asset development; campaign management; recruitment marketing; talent attraction; graduate program marketing; job boards and channels management; ambassador and influencer programs; CRM marketing and nurture programs
COMMUNICATIONS, SOCIAL MEDIA AND DIGITAL CONTENT –strategy design and execution of paid, owned and earned communications; social media channels and content (LinkedIn, Facebook, Twitter); social and talent community management; blog; global website build, management and migration; internal communications
HONOURS AND AWARDS WON
Brie built the submissions and was awarded the following acknowledgements for her work in employer branding:
- Top 10 Company, LinkedIn, 2018
- Winner of Employer of Choice, Australian Business Awards, 2016
- Winner of Indigenous Brand Campaign, Australian Multi-cultural Marketing Awards, 2016
- Finalist of Best Integrated Marketing Campaign (Grad), Australian HR Awards, 2016
- Finalist of Employer of Choice, Australian HR Awards, 2016
- Winner of Best HR Marketing & Communications Strategy, Australian HR Awards, 2014
- Winner of Best Employer Brand Award, Recruitment Excellence Awards, 2013
- Winner of Best Employer Brand, Fairfax Employment Marketing Awards, 2010