We can design and deliver a research study to better understand your audience and challenges faced, providing you the insights needed to drive the development of an EVP, employment brand marketing strategy and program of work.
Some of the typical services we can deliver include:
- Determine required workforce segmentation
- Review existing employee measurement, data and research
- Design and deliver employee and talent market research (both internal and external) which could incl. focus groups, surveys, interviews, desktop research, etc
- Deliver employee design sessions to uncover and create ideas
- Internal/ external audit – candidate/ employee lifecycle, key moments of truth, channels, competitors, TA online and offline initiatives
- Analysis of all research to define attraction and employer brand challenges
- Build and present research report and recommendations