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Publications and content



We are experts and thought leaders in all things employer branding, and are passionate about sharing this knowledge to educate and inspire. We will work with you to identify and design bespoke solutions that meet your needs and budget.

Some examples of how we’ve done this for organisations include:

  • wrote and presented employer branding (or related topics) webinars
  • designed and ran training and inspiration sessions with recruitment/ HR teams
  • designed and delivered a conference workshop
  • spoke with senior leaders to build awareness and support for employer branding within the organisation

Here is some of our published work:

  • “Content Marketing in Employer Branding” 2019, wrote and delivered all content for 4 part webinar series in partnership with The Martec
  • Mason, B 2018. “Driving the employer brand transition from telco to world class technology company”, Employer Brand Excellence, A Case Study Approach, Volume III. Minchington, B. (only Australian organisation to be invited to contribute)
  • Macklin, B (maiden name) 2011. “Practical insights into the building of an employer brand at Telstra”, Employer Branding – Case Studies and Comments from Industry Professionals. Davies, H