Portfolio

This is just some of the work I have delivered for my fabulous clients since 2019

• Employer brand channel and presence audit and recommendations
• Candidate experience audit and recommendations – internal and external
• Go-to-market plan and recommendations for external launch and internal embedding of new EVP across the employee experience
• External employer marketing plan
• Talent attraction measurement plan
• Employer brand planning and roadmap

• Internal and external employee research project – in-depth one on one interviews
• Competitor analysis
• Research report outlining barriers and opportunities for attracting industry talent in Australia
• Audience personas
• Candidate journey maps
• Premium ‘job switching’ experience design
• Messaging framework across attraction journey
• Go-to-market strategy and recommendations
• Consultation to internal creative and project team on the development of creative, assets and marketing materials
• Careers website hierarchy design, page layouts, content development
• Social media strategy and development of campaign content
• Copywriting of communications library with multiple variations including job ads and LinkedIn inmails

• Internal employee research project across 8 APAC country locations – all-staff survey, leadership interviews, recruitment partner interviews, Country HR partner interviews and employee discussion sessions in each location
• Research report outlining similarities and nuances in talent drivers, strengths of employee offering, competitive differentiators and more
• Employer brand channel and presence audit
• Competitor employer brand audit
• EVP messaging strategy – overarching APAC + segmented EVP messaging per country
• Go-to-market strategy and recommendations
• Employer brand roadmap and program of work

• Internal employee research project within their Advanced Analytics Centre – focusing on digital and data talent. Included design and facilitation of employee design sessions, leadership interviews, and recruitment agency partner interviews
• Research report outlining talent drivers, strengths of employee offering, competitive differentiators and more
• Employer brand channel and presence audit
• Competitor employer brand and presence audit
• EVP messaging framework and talent brand story
• Go-to-market strategy and recommendations
• Employer brand roadmap and program of work
• Talent attraction measurement framework and approach
• Employee Advocacy program including training of staff in personal branding, development of employee generated content, LinkedIn profile refreshes, content sharing approach and more
• Social media and content strategy, social media calendar and content development
• Production of master EVP video and social media edits
• Copywriting of all marketing materials
• Hierarchy design and content creation for careers website build
• Talent community build and engagement strategy

• On a retainer to share experience and expertise with Talent teams in SE Asia, Australia and NZ to guide them on the build of a sustainable employment marketing strategy and program of work
• Supply of employer brand strategy framework, tools and templates
• Coach project team through the build
• Advisory and recommendations for improvements
• Ad-hoc employer brand projects as required

• Internal employee research project within their technology, CX, data & insights and supply chain audience segments. Included design and facilitation of employee discussion sessions, leadership interviews, HR interviews, new starter interviews, key hire interviews
• Research report outlining talent drivers, strengths of employee offering, competitive differentiators and more
• Employer brand channel and presence audit and improvement recommendations
• Competitor employer brand and presence audit
• EVP messaging framework and talent brand story
• Go-to-market strategy and recommendations
• Employer brand roadmap and program of work
• Talent attraction measurement framework and approach

• Supporting the Employer Branding team with ad-hoc projects, some of which have included:
  • Consultation on Employee Ambassador Program design and development of business case to gain support and funding
  • Call Centre industry research which included market intelligence, competitor audit, campaign identification and more
  • Development of recruitment marketing campaign diagnosis and recommendation tool to be used by large recruitment team with business clients to gain support and investment of future campaigns to drive awareness and applications to support hiring needs
  • Development of channel plan for end to end candidate journey targeting
  • Consultation on implementation of tool to support the development of Employee Generated Content (leadership and technical articles)

• Internal employee research project across entire organisation. Included all-staff survey, candidate survey, new starter survey, design and facilitation of employee design sessions, leadership interviews, HR interviews
• External market research project with critical talent segments on perceptions of Kmart’s employer brand
• Research report outlining talent drivers, strengths of employee offering, competitive differentiators and more
• EVP messaging framework and talent brand story
• Identification of proof points and messaging for key talent segments

• Employer brand channel and presence audit
• Competitor employer brand and presence audit
• Development of detailed recommendations and approach for the work required to improve talent touchpoints and better build CSIRO’s employer brand
• Assessment of sourcing strategy and team capability to develop recommendations on how to change team behaviours to become less reactive and more creative in how they source talent
• Copywriting of all ATS auto-communication emails
• Consult on Employer Brand role design (contract role to execute work recommendations)
• Coaching and advisory on employer brand matters

• Analysis of employer brand research and development of EVP messaging strategy and talent brand tagline
• Supply of employer brand strategy framework, tools and templates
• Coach Talent team through the build of an employment brand marketing strategy and program of work, including identifying future talent demand, prioritising target audiences, employer brand goal setting and more
• Development of EVP roll out strategies – internal plan for embedding and external plan for meeting defined goals
• Measurement framework and approach – working through measures of success for the above plans, and designing a solution for how to measure
• Advocacy program design
• Present to CEO and leadership on importance of EVP and what’s involved, to gain greater buy in and investment

• CEO leadership team employer brand education to gain support on project
• Internal employee research project across childcare, pre-school and Out of School Hours care businesses (60+ centres). Included design and moderation of 7 day online research community with in-depth questioning techniques, survey, and 1:1 interviews with leadership
• Employer brand channel and presence audit and recommendations
• Competitor EVP audit
• EVP messaging framework and talent brand story for two audience segments
• Careers website hierarchy design, page layouts, content development
• Job ad format and development of templated copy for key roles
• Social media strategy for paid, organic and employee generated content, along with recommendations for content to support the plan