Utlising insights, we can identify points of differentiation to define your EVP and employment brand positioning. We can also develop strategies for taking messages to market to increase awareness and attractiveness of your offering, along with a roadmap for effective delivery.
Some of the typical services we can deliver include:
- Define EVP themes and proof points
- Define segmented EVP – proof points for how EVP comes to life for each audience
- Create go-to-market plan/s designed to move key audiences along the consideration journey (awareness, consideration, application) and achieve attraction and brand objectives
- Build EVP implementation plan (internal and external roll out)
- Identify delivery model to execute on all employment marketing and communications