Content marketing is an extremely effective way of building a employer brand, particularly when it’s employee generated content. Webinar 2 in the series we developed with The Martec is about “Making it easy for all levels of employees in any region to create original and insightful content, without having to become content writers.”
- Balancing the needs of global employer brand leaders and country employer brand managers/ talent acquisition teams
- Challenges faced by lean global employer brand teams in creating local, relevant content to support employment marketing for all talent segments
- Leveraging employees as brand ambassadors to fill your content pipeline and drive amplification
- Different models for content creation – internal team vs outsourcing
Watch it here: https://bit.ly/2NLHo5U
If you found it interesting, make sure you watch the other 3 videos in the series. And make sure you get in contact if you want to chat anything content or advocacy.