If I had a dollar for every time I was asked how to measure the ROI of content marketing when building an employer brand…. So for the last webinar in our series with The Martec, we’ve left the most boring but often the most popular topic – “The different commercial justifications for using content marketing.”
- Measuring ROI for content marketing
- How to present to execs the value of content marketing
- What data you want to be collecting to justify your efforts
- Sources of funding within business for content marketing
Watch it here: http://bit.ly/EBMwebinar4
We hope you found the series to be helpful and insightful – we sure enjoyed writing and running them! Reach out if there’s anything we missed that you want more information on.