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Category: Webinar

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Content Marketing in Employment Branding – webinar 4 of 4

measuring ROI content marketing employer branding

If I had a dollar for every time I was asked how to measure the ROI of content marketing when building an employer brand…. So for the last webinar in our series with The Martec, we’ve left the most boring but often the most popular topic – “The different commercial justifications for using content marketing.”

  • Measuring ROI for content marketing
  • How to present to execs the value of content marketing
  • What data you want to be collecting to justify your efforts
  • Sources of funding within business for content marketing

Watch it here: http://bit.ly/EBMwebinar4

We hope you found the series to be helpful and insightful – we sure enjoyed writing and running them! Reach out if there’s anything we missed that you want more information on.

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Content Marketing in Employment Branding – webinar 3 of 4

Employee advocacy

The next webinar in our series with The Martec is on “How to significantly increase the volume of content without a significant increase in costs .”

  • Employee advocacy program vs employee ambassador program – what is right for your organisation?
  • Maturity levels of employee ambassador/ advocacy programs (we’ve also built out a maturity model, so make sure you watch if you’re keen to get the slide)
  • Tactics for cost effectively increasing your content volume 

Watch it here: http://bit.ly/EBMwebinar3

Make sure you check out the other webinars in the series.

Enjoy 🙂

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Content Marketing in Employment Branding – webinar 2 of 4

Content marketing is an extremely effective way of building a employer brand, particularly when it’s employee generated content. Webinar 2 in the series we developed with The Martec is about “Making it easy for all levels of employees in any region to create original and insightful content, without having to become content writers.”

  • Balancing the needs of global employer brand leaders and country employer brand managers/ talent acquisition teams
  • Challenges faced by lean global employer brand teams in creating local, relevant content to support employment marketing for all talent segments
  • Leveraging employees as brand ambassadors to fill your content pipeline and drive amplification
  • Different models for content creation – internal team vs outsourcing

Watch it here: https://bit.ly/2NLHo5U

If you found it interesting, make sure you watch the other 3 videos in the series. And make sure you get in contact if you want to chat anything content or advocacy.

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Content Marketing in Employment Branding – webinar 1 of 4

using employee advocacy tools to build an employer brand

We partnered with the awesome guys at The Martec to develop a webinar series on content marketing in employer branding. We’ve gone real deep on the topics so I hope over the 4 x 1 hour webinars, that all questions have been answered!

Webinar 1 is on “How to maximise the benefits from employee advocacy tools like LinkedIn Elevate, Smarp, etc.” to build an employer brand.

  • Common challenges faced by organisations using employee advocacy tools
  • Identifying the best content mix for your platform
  • Considerations for leveraging employee advocacy tools to build employer brands
  • Tactics for getting the most value from your current (or future) tools 

Watch it here: https://bit.ly/2CjORUu  

And make sure you get in contact if you want to discuss this any more.

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Hello world!

We are passionate about creating greater awareness and understanding of the value employer branding can bring to organisations, so we will regularly create content, publish articles and case studies, present webinars and participate in virtual fireside chats.

We hope to push the collective thinking of the global employer brand community, empowering them to build on what they’re doing today, and arming them with confidence and evidence for what they can do tomorrow.

We focus on the trending topics within employer branding but provide more nuanced, deeper perspectives than what exists today. Our aim is to provide practical insight and tools that everyone can use.

If we can help accelerate the transmission of good ideas even a little bit, that could be a big deal across this small but powerful industry.